RBC is one of the most attractive and efficient advertising platforms on the Russian Internet. The Company owns Russia's number one financial and economic portal, www.rbc.ru, along with other business-oriented Internet platforms, specialized online resources and general websites. These include the RBC Daily analytical business newspaper (www.rbcdaily.ru); the QuoteTotal financial and analytical portal (www.quote.ru); Internet portals dedicated to hi-tech news (www.cnews.ru), the automotive market (www.autonews.ru), tourism and travel (www.turist.ru), an educational online resource for students (www.5ballov.ru), a daily electronic newspaper (www.utro.ru), free e-mail service (www.pochta.ru) and others.

In 2006, the monthly audience of all RBC's sites reached 14m people (10m in 2005), and the daily audience was 1.6m users (1.35m in 2005). At the same time, the daily audience of RBC's business websites is over 1m users, while the monthly audience tops 6m people. RBC outpaces its closest competitors on the Internet (web sites of news agencies and business newspapers) in terms of the audience size by 10 to 15 times.

The growing number of popular RBC web sites along with the impressive social and demographic quality of the audience enables the Company to raise banner advertising rates by on average 35% per annum.

The Company employs over 100 ad sales specialists and therefore its direct sales account for around 80% of the total advertising revenue, and the rest (some 20%) comes from advertising agencies. The Company's client base includes more than 2,300 advertising clients, who promote their products and services on RBC's Internet resources and the business channel RBC TV. Taking into consideration the popularity of advertising spots on RBC's websites and the Company's strong sales team, RBC began buying advertising spots from other Internet resources acting as an advertising agent for them.