Growing recognition of the RBC brand among the business world, combined with its vast experience in organizing effective advertising campaigns and cooperating with other media, is helping RBC develop its marketing communications. RBC hosts international business conferences and acts as an advertising agency for some of its big advertising clients. RBC's businesses conferences are traditionally held twice a year, and their mission is to draw the attention of specialists and experts in different areas to economic and social problems in order to develop reasonable solutions jointly.

The Company also hosts such prestigious national awards as The Person of the Year, The Company of the Year, THE BEST BRAND/EFFIE, and Architectural Award. The Company of the Year award is aimed at drawing the attention of the Russian society and international business community to companies operating on the Russian market, making domestic businesses more attractive to investors and contributing to Russia's integration into the global economy. The Person of the Year helps to unite the public, business community and the authorities, calling attention to persons or companies exercising significant influence on the country's development; it also promotes integration of Russia's scientific, economic and cultural achievements into the global development process. THE BEST BRAND/EFFIE is an annual award for the most successful projects in brand building on the Russian market.

In the end of 2006, RBC acquired rights to the Narodnaya Marka business contest. Narodnaya Marka is a national accolade granted annually to producers of branded goods. The contest is unique in its democratic and impartial approach to determining Russian consumer preferences. The award has no jury. Narodnaya Marka is bestowed based on a vote by consumers as a nationwide choice.