RBC's Internet business history began in 1995, when the business newsline www.rbc.ru was launched. Today, Rbc.ru is Russia's largest business-related Internet portal, bringing together all of RBC's web resources that enjoy the highest demand among business audiences, such as www.rbcdaily.ru (business daily), www.cnews.ru (high-tech news), www.autonews.ru (automotive news), www.quote.ru (financial information portal), www.quotetotal.ru (information and analysis terminal), and www.realty.rbc.ru (real estate website). RosBusinessConsulting News Agency posts over 1,500 news items and analytical articles a day, broadcasts them on RBC TV and publishes them in RBC's business print publications. The monthly audience of Rbc.ru exceeds 6 million users, and most of them make up RBC's core audience, with the website acting as their homepage once they log on to the Internet. RBC's most popular web resources have also been launched in Ukraine.

Along with a range of business web resources, RBC also operates over 15 general interest Internet resources and services. The company is focused on the development of resources and services that enjoy the highest demand and have high growth potential. The largest of them include the instant messaging service Qip.ru, the video sharing website Smotri.com, the email service Pochta.ru, the dating website Loveplanet.ru, the news aggregation website Readme.ru, the photo sharing website Photofile.ru, the daily newspaper Utro.ru, blogs (for instance, Fishki.net) and the social network for children Tvidi.ru. RBC's key Internet services include web hosting domain name registration services, the Internet payment system Rbkmoney, online games, and a marketing research store. Furthermore, with its market share of 19%, RBC is the unrivaled leader in the Russian web hosting sector.

As of the end of 2008, RBC's aggregate monthly audience was in excess of 40 million unique users, which put RBC in the top three web companies in the Russian Internet segment in terms of audience. The leading positions secured by RBC's resources in their respective segments and the company's robust advertising sales team helped RBC retain a large portion of the banner advertising market. As things stand, RBC accounted for nearly 30% of the market towards the year end.

Monthly audience of RBC's web resources, mln users
Source: company data

The RBC brand recognition, as well as extensive experience in staging effective advertising campaigns in conjunction with other mass media, contributes greatly to the promotion of RBC's marketing communications. In this area, RBC arranges international business conferences and acts as the organizer of topline national awards: the Company of the Year, Person of the Year, Best Brand/EFFIE, Narodnaya Marka, Architectural Award, and Finansovy Olimp. RBC's business conferences, which are traditionally held twice a year in various countries, are tailored to draw the attention of experts and specialists in various fields to economic and social challenges, so as to join efforts to hammer out acceptable solutions. In 2008, RBC brought its business conferences to Cyprus and Latin America (Chile and Argentina). Still, the overall downfall in business activity in Russia in the second half of 2008 took its toll on the scale of RBC's events held over the period.