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Print media
In 2005, RBC made a strategic decision to enter the print media market, in view of its rapid growth buoyed by strong demand for advertising in magazines targeting high-income audiences. RBC sees print media products as another channel of distribution of RBC's content.
Since January 2005 RBC has published the monthly magazine CNews, focusing on high-tech markets. The magazine, which has a circulation of 25,000 copies, reports the most interesting and significant events of the hi-tech industry covered by the website www.cnews.ru, and is distributed by subscription. The magazine's business model is based on advertising revenues.
In March 2006, RBC launched the monthly business magazine RBC, with a print run of 90,000 copies. The magazine targets business owners and top managers first of all, but it is also of interest to a broader audience watching the latest trends and events of the Russian and international business. The magazine is available in stores and by subscription across the whole of the Russian Federation. Its main source of profit is advertising and subscription revenues.
In September 2006, RBC started publishing a full-color business newspaper RBC Daily, which was previously accessible to Internet users only. The newspaper RBC Daily accumulates RBC's broad experience in providing financial and economic news, which is essential for any successful business. Using RBC's resources, the newspaper gives its readers reliable information, balanced analysis and forecasts on key market trends. It consists of 16 pages, while the circulation amounts to some 65,000 copies. The main sections of the newspaper will include "Fuel and Energy," "Manufacturing Industries," "Consumer Market," "Banks and Finances," and "Telecom and Media." Pyotr Vlasov, who also runs the RBC magazine, is its editor-in-chief. The newspaper is published in cooperation with Handelsblatt, which is among the largest and most reputable business newspapers in Europe.
Additionally, in 2006 RBC acquired a 60% stake in EDI S PRESS Holding, the international publishing company that owns two publishing houses in Russia - Salon-Press and Luxury Media, and Formax Publications in Ukraine. Salon-Press is an indisputable leader in the rapidly growing market of architecture and design publications and is ranked among Russia's top twenty largest magazine publishers in terms of combined single issue circulation of all titles . Salon-Press publishes Salon Interior, Idei Vashego Doma and Interior Digest magazines, the Interyer-Magazin catalogue, as well as supplements, special editions and annual surveys dedicated to architecture, design and construction. Salon-Press also runs ivd.ru, salon.ru, inmag.ru and interior-digest.ru, the Internet versions of its flagship titles, which also occupy a leadership position in respective online niches. Luxury Media operates in the luxury press segment and publishes the FOUR SEASONS, Mercedes magazin, and In Moscow magazines. The client base of both companies consists of over 1,300 advertisers.
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