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RBC TV
RBC TV business television channel went live in September 2003 and ever since has been the only source of business news on Russian television. Round-the-clock RBC covers economic, financial and relevant political events in Russia and abroad, features analytical reviews, forecasts and expert commentaries, interviews with top businessmen and politicians, business press reviews, as well as special programs looking into current issues for Russian business.
Over 90% of information featured on RBC TV is dedicated to events in Russia and produced in-house. In addition, the television channel broadcasts information on the course of trade on global markets, as well as business and economic news produced by the CNBC and CNN television channels, which are the partners of RBC TV. In addition, RBC TV broadcasts its programs devoted to the Russian business and economy on CNN, and since February 2005 - on CNBC Europe. Other partners of RBC TV include Bloomberg, APTN and Reuters.
RBC TV has modern studios with cutting-edge equipment and high-grade technical capabilities. It widely employs continuously updated graphic and textual video-materials (crawlers, multi-image screens) that serve to illustrate and promptly reflect recent market changes. The television signal is beamed via NTV Plus satellite channel, cable networks (Comcor TV, MTU Inform, St. Petersburg Cable Television JSC), cable and terrestrial channels (Cosmos TV), interactive television Stream TV, regional partners, and via the Internet.
The key advertisers of RBC TV are financial organizations, including banks and insurance companies; real estate agencies, construction firms, business service providers, telecommunications and hi-tech companies, as well as companies trading on exchanges.
In 2006, RBC TV ensured a good coverage in almost all major cities of Russia. At present, the television channel is available to most of its core audience: managers, state officials, businessmen and persons responsible for making key business decisions. The technical penetration of the channel has reached 47m Russians. In addition, the television channel distributes its signal to CIS states including Ukraine, Kazakhstan and Belarus, and the Baltic countries. According to RBC's estimates, RBC TV's total coverage outside Russia is close to 15m people. RBC TV's monthly audience has reached virtually 9m viewers, and in terms of average viewing time RBC TV matches that of national channels.
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