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Television

Launched in 2003 in conjunction with RBC's media partners - the western news broadcasting leaders CNBC Europe and CNN International - RBC TV has since been the only business news channel in Russia. RBC TV is available to more than half of Russians, roughly 75 million people in all of the country's largest cities. On the Moscow market - a key one for the company - the channel's coverage reached 74% toward the end of 2008. Apart from Russia, the RBC TV signal is also transmitted by satellite in the CIS and Baltic states, Western Europe, Northern Africa and in most of the Middle East and Central Asia. The channel is also available live on the Internet.

Over 95% of RBC TV content is generated by RBC's in-house newsroom and brings the Russian market into the limelight. The channel is available 24 hours a day, with both analytical and news programs in its grid. RBC TV features economic, financial, and political news from Russia and all over the world; analytical reports, forecasts and expert commentary; interviews with leading political figures and business people; business press surveys; special programming covering vital problems for Russian business.

In 2008, the channel's monthly viewership topped 12 million people in the estimation of Comcon Media, and it has continued growing amid the economic instabilities in Russia and in the world as a whole.

RBC TV viewership growth in 2005-2008, mln people
Source: COMCON Media

In 2008, RBC TV's coverage expanded dramatically in Moscow. Starting in March 2008, the channel was added to all basic TV packages of the digital cable network AKADO, Moscow's second largest cable services provider with an audience upward of 800,000 people in Moscow and the Moscow region.

In November 2008, RBC TV was recognized as the best news channel in Europe and was awarded the grand prix of the international prize the Hot Bird TV Awards 2008 in the News Channel category for its high professionalism and excellent content quality.

The company also acquired two broadcasting stations in Novosibirsk and Rostov-on-Don, boosting RBC TV's coverage in the cities by an additional 3 million viewers.


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