Natalya Samoilova graduated from the Journalism Faculty of the Lomonosov Moscow State University, and then went on to work for various Russian TV channels as correspondent and editor for the next 13 years. In 2003, she completed an MBA programme in Strategic Management and Corporate Governance with the Moscow Business School MIRBIS, and in 2006, she received an MBA in Strategic Management from the London Metropolitan University. From 2002 to 2005, Natalya occupied the post of Advertising, PR and Mass Media Relations Director for the RBC group of companies. Natalya is the founder of the Effective Reputation Management Workshop of Natalya Samoilova, as well as the co-founder of the marketing sales promotion agency AdTomorrow. She took 29th place in the top 200 famous and influential business women of Russia for 2009 published by the magazine Karyera (issue 3) – a ranking that has listed her among the top 30 for the last four years in a row. She is also among the top 10 marketing coaches in Russia, has been recognized as a leading marketing communications consultant, and has been awarded the title of one of eight Russian marketing stars by the Prodexpo International Exhibition Organizing Committee. Similarly, the Switzerland edition of Who is Who in Russia included Natalya Samoilova’s biography among the most celebrated and prominent business people in Russia. Natalya teaches Marketing Communications Management at the Institute of Business Studies of the Academy of National Economy under the Russian government, and Marketing Communications at the Higher School of Business Administration of the Lomonosov Moscow State University. She has published two books and a wide range of papers on marketing communications.

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